About Kashmir, it is said that:

“Agar Firdoos Barooy-e-Zameen ast, Hamin astoo Hamin astoo Hamin ast”

meaning

If there is paradise on Earth, It is here, It is here, It is here!

Kashmir is the core of mighty Himalayas, receiving in abundance its grace in the form of captivating scenic beauty, lush green pastures and lofty glistening snow-covered mountain peaks which capture the changing hues of the vibrant sun.

Kashmir Valley was originally the Abode of Kashyap Rishi and was known as ‘Kashyapmar’ which afterwards changed into Kashmar and from Kashmar to Kashmir

The Valley of Kashmir is surrounded by an unbroken ring of mountains which gives it the character of an enclosed feature. While the Pir Panjal forms quite a formidable barrier on the South and Southwest, separating it from Jammu region, the Great Himalayan and the North Kashmir ranges shut it off from the frost-bitten plateau deserts of Ladakh.

The main Kashmir valley averages about 1,666 meters with Srinagar (1,576 meters) at its Centre. The Jhelum which rises at the southern end of the valley near Verinag (Anantnag district) flows approximately through its middle, receiving numerous tributaries before it enters the Wular Lake, flows out through a gorge at Baramullah.

The Jhelum valley region has rich deposits of alluvium that are deposited by the Jhelum and its tributaries. Consequently, it is known as “The Rice Bowl of Kashmir”. The Valley is densely populated and is the hub of economic activities. The agricultural landscape is dominated by paddy and orchards. The Valley floor has an elaborate road transport system and enormous potential for tourism development. Almost all the urban places of Kashmir valley are situated in the Jhelum Valley Region.

The Kashmir valley owes much of its fortune to the plateau-like landforms known as karewa which are highly fertile alluvial soil deposits. This makes them ideal for cultivation of saffron, almonds, apples and several other cash crops. The word "Karewa" in Kashmiri dialect means, “elevated table-land.”

Kashmir saffron, which received a Geographical Indication (GI) tag in 2020 for its longer and thicker stigmas, deep-red colour, high aroma and bitter flavour, is grown on these karewas.

Kashmir is a land of fabled beauty and eternal romance. It is blessed by nature with beauteous scenery, wondrous fertility, and a healthy climate. A fairy land, where each mountain fold presents a grand picture, every horizon a new scene, each leaf a distinct lesson, and each flower a new book! Kashmir is a garden land of picturesque scenery, lovely landscapes, unequalled vistas, majestic forests, mighty Chinars, green pastures, shimmering waters of vast, silent, transparent lakes, rivers, and perennial snows!